Restaurant Marketing: From Servers To Storytellers: The Single Most Important Step To Wowing Your Customers
The most effective way to differentiate your restaurant from the others and to create an impactful impression on your customer is to tell a story that creates a memory in their mind.
Without creating a memory for the guest, that customer won’t remember anything special about your restaurant or the dining experience. Why is this so important? Most people who dine out often can only remember 3-5 restaurants. By giving your customer something to remember, you’ll be in that customer's A-list of restaurants.
In order to really WOW a customer, you have to make a connection with them. One of the best and most successful ways to connect and be memorable to your customer is through “Storytelling.”
People remember stories and facts, and if you’re telling your customer a story about the restaurant or the food, you’re connecting with the customer and giving them something to remember. Isn’t it easier to remember a story than to remember, “Hi, how are ya doing today?”
Now most restaurants aren’t giving their customers anything to remember - which makes this a great opportunity for you.
What if your server became a storyteller, and instead of just placing the dish on the table, told me that the reason the salad plates are kept cold is that it keeps the lettuce crisp?
There is always something to tell – a short story or a fact about anything your serve, or about anything regarding your restaurant. Try the Storytelling concept. You’ll be amazed at the high interest level of your customer. And, you’ve made that all important connection.
You see, people have thousands and thousands of restaurant to choose from, so you’ve got to make them remember yours. And how do you do it? By Storytelling.