About a year ago, I wrote in the WOW restaurant marketing newsletter that I’m "anti-couponing."
I believe that if you have a vision and a plan and give your customers a great value and a terrific dining experience, then no matter what kind of concept you have, customers will remember you and return with greater frequency.
Once a restaurant jumps onto the coupon treadmill, it’s difficult to stop. And it only gets worse. Couponing is an addiction. I asked my subscribers, "When will you say stop I’m not going to take it any more; I've got a business to run and I want to be profitable!"
The WOW newsletter takes a big stand against couponing and leans heavily towards a more intelligent approach that will increase your profits.
Here's what's been recently featured in WOW - Intelligent Marketing For Intelligent Restaurant Owners & Executives-
1. What you should be marketing over the weekend that will accelerate your profits.
2. What most restaurants don't know about emailing their newsletters that will increase their response rates immediately.
3. Best time to post relevant information on Facebook so your customers share it.
4. How to make January the best "start-over" month ever.
5. "Half-Way" marketing programs and why they're so effective in increasing your sales.
6. The most incredible dessert program from Jack Astor's that creates on-going customer buzz.
WOW is subscription-based - 4 issues each month - and is the best value if you're a restaurant owner or executive, looking to get away from promotional gimmicks and discounting and wanting to take a more intelligent approach to your marketing. More info at: WOW: The Restaurant Marketing Newsletter.
How do you feel about mobile marketing? We don't do this, but a freind of mine does. It can be used for loyalty or couponing, or you can contact clients on a rainy Monday night and let them know there is a fire in the fireplace, some tables free and the first glass of wine is on us. Thoughts?
Posted by: Micki Jerry - Fresh Web | 01/31/2012 at 01:17 PM