Restaurant Marketing: I Want To Be A Server --
That’s what I’m going to do when I retire. I’m going to serve guests in a restaurant. Why? It’s like being in my own business, except I don’t have to buy inventory, pay any rent, be responsible for employees, no overhead - nothing at all. Imagine having your own business without overhead and inventory.
As a server, it would cost me absolutely nothing to be in business for myself. And amazingly, (this is the best ever) I can make up to 20% on everything I sell. And sometimes even more than that. Wow ... and everyone coming into the restaurant is going to buy something already! That's one heck of a deal and an easy way to make money.
I just need to treat the customers like royalty, give them a great dining experience to remember ... and I've got it made!
I'd even have my own title, and business cards. They’d say "Director of Hospitality." Or, "Director of Fun." I’d give them out to my guests and thank them for allowing me the opportunity to serve them.
I’d develop my own guest mailing list and send them thank you notes. I could make as much money as I want. Is there any better "business" to be in than the "server business?"
Using that logic, being a server sounds like the ideal job for an entrepreneur. I have a few friends that are servers and it definitely depends on the restaurant that you work in. One of my friends makes at least $300 a night in tips while the other barely makes $50. An interesting spin on the motivations for being a server though. Thanks for the post.
Bill Graze
http://socialgraze.com
Posted by: Bill | 02/02/2012 at 11:47 AM
Yes, that is quite a gig, if you're at the right restaurant!!!
Posted by: Linda Norris-Waldt | 01/20/2012 at 06:45 AM