Saturday, March 06, 2010

Too Many Restaurant Marketing Consultants “Don’t Get” Social Media

Restaurant Marketing: Be cautious ‘cause all of a sudden a number of restaurant marketing “gurus” and “wannabees” are claiming to be restaurant marketing social media experts and even going to the point of holding workshops in various cities across the country. There are very few people who “get it” and even fewer who understand that successful effective S/M goes way beyond Facebook and Twitter. Be careful and don’t waste your money. It’s usually the ones that hold the workshops that you have to pay to attend, are the ones that probably “don’t get it.” Be cautious.

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Friday, March 05, 2010

Restaurant Marketing: Too Many Restaurants “Don’t Get” Social Media

Restaurant Marketing: After giving two workshops on restaurant marketing social media to restaurants at Pizza Expo, I discovered that the majority of restaurants don’t really understand the benefits of social media and are using social media incorrectly. It’s easy to have a Facebook page, but then what? Give them discounts? Facebook fans are not a true measure of guest loyalty, in fact, they’re most likely on your page to get discounts.  The real benefit to social media is in the networking outside of platforms like Facebook.

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Thursday, March 04, 2010

Restaurant Social Media: King of Social Media Attends My Workshop

Restaurant Marketing: What a treat to have Ramon De Leon attending my workshop on Social Media at the Pizza Expo in Las Vegas. Ironically, I was using a photo of one his store signs as part of my presentation. Check out the video we did together—



 

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Thursday, February 25, 2010

Restaurant Marketing: Is Your Restaurant Boring?

Restaurant Marketing: Did you ever think that possibly your restaurant is boring? Are you afraid to look at it from that angle? It would be like an alcoholic afraid to admit he/she is one, but once you admit that possibly your restaurant is average and mediocre and that everything you do is routine and robotic, then can you only be ready to make critical changes. Here’s how to start. Take a fresh piece of paper and at the top, write down “My Boring Restaurant: The Changes I Am Going To Make.”

Next, take your key people and do a complete restaurant tour, from the outside in, put yourselves in the shoes of your guest and ask, “this is routine and normal, what if we did this?” Take every element of your restaurant, every customer touchpoint and take it up a notch. If others are doing it, then do it differently.

It’s too easy to be average, mediocre and routine. That’s why most restaurants are that way. The challenge is to be different and be talked about so you WOW your guests and they remember you.

It’s your choice: blend and be bland or Wow and be remarkable. It takes very little to do the latter.

I’m doing 4 workshops at Pizza Expo this week. If you’re there, come up to me and say “hi.”

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Saturday, February 13, 2010

Restaurant Marketing For Valentine’s: Doing the Unexpected

Restaurant Marketing: Here’s a WOW! If you’re traveling on Southwest on Valentine’s Day, a glass of vodka & fruit juice are on the house. Something unexpected.

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