Monday, August 18, 2008

Is your restaurant or business boring? Here are 12 ways to WOW it up a notch.

1. Take the ordinary and make it Xtra-ordinary.

2. Take the plain old, boring vanilla look and turn it into a “Ben & Jerry’s flavor.”

3. Do the opposite, or do better than what the competition is doing.

4. Break conventional wisdom and think about “what if.”

5. Take the largest and make it the smallest; take the smallest and make it the largest; take the lowest and make it the highest; and the shortest, the longest.

6. Take what’s straight and even, and see what it looks like slanted and twisted. Take what’s center and look at it off-center.

7. Take everything that’s “just okay” and make it “the best.”

8. Go outside to look at your restaurant inside.

9. Break the rules and dream about how to make it better and more fun for your guests ... and then just do it.

10. Be remarkable—give your guests a snippet, a story about your restaurant ... something that they can remark about to their friends.

11. Go from behind your desk, or out of the kitchen and be the “mayor” in your community, making an impact and giving back.

12. Find your ‘place’ or your niche and be famous for it. 

Posted by jcohen in • Restaurant Marketing
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Tuesday, August 05, 2008

“Americans who want to peruse oversize menus for oversize portions of unremarkable food in unremarkable settings may soon have to check out Applebee’s or Chili’s or Ruby Tuesday or T.G.I. Friday’s or the scores of other family-style restaurants serving deep-fried mozzarella sticks beneath hypnotically rotating ceiling fans.” Read more in the Aug. 11 issue of Time.

Posted by jcohen in • Restaurant Marketing
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Fire the Starbucks Marketing Dept. Here’s another bad one. Visit Starbucks in the morning buy a coffee and then just return that same afternoon—yes that same afternoon—show your receipt for that morning’s purchase and you get any iced grande beverage for $2.  Why on the same day? Why not just make this a product promotion during the afternoon with no restrictions at all? That’s the way to increase your afternoon business.

Posted by jcohen in • Restaurant Marketing
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Saturday, August 02, 2008

Our restaurant promises to deliver you the following:

=> A sparkling clean restaurant inside and out.

=> Great tasting food, freshly prepared that exhibits an overwhelming value.

=> A great staff to serve you—passionate about what they do, friendly and knowledgeable about what they serve you.

=> A few surprises you’d never expect that will WOW you.

=> An interest in our community that we share.

=> A smile; a place you can feel at home—and be treated like royalty.

=> An interest in recycling in order to better our community that we live in.

=> An interest in supporting our troops, fighting abroad to protect our country, and those who serve and risk their lives to protect us locally—police and firemen.

Posted by jcohen in • Restaurant Marketing
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Monday, July 21, 2008

For those who have asked about my other advertising agency online ventures, visit American Ad Agencies and the new web sites, Miami Hispanic advertising agencies and Los Angeles Hispanic advertising agencies

Posted by jcohen in • Restaurant Marketing
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