Restaurant Marketing Blog

Monday, August 18, 2008

Is your restaurant or business boring? Here are 12 ways to WOW it up a notch.

1. Take the ordinary and make it Xtra-ordinary.

2. Take the plain old, boring vanilla look and turn it into a “Ben & Jerry’s flavor.”

3. Do the opposite, or do better than what the competition is doing.

4. Break conventional wisdom and think about “what if.”

5. Take the largest and make it the smallest; take the smallest and make it the largest; take the lowest and make it the highest; and the shortest, the longest.

6. Take what’s straight and even, and see what it looks like slanted and twisted. Take what’s center and look at it off-center.

7. Take everything that’s “just okay” and make it “the best.”

8. Go outside to look at your restaurant inside.

9. Break the rules and dream about how to make it better and more fun for your guests ... and then just do it.

10. Be remarkable—give your guests a snippet, a story about your restaurant ... something that they can remark about to their friends.

11. Go from behind your desk, or out of the kitchen and be the “mayor” in your community, making an impact and giving back.

12. Find your ‘place’ or your niche and be famous for it.

Posted by jcohen in • Restaurant Marketing
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