Restaurant Marketing Blog

Sunday, May 20, 2007

We get caught up in all of the ways to advertise and market our restaurants both inside and outside in the trading area that we miss one of the strongest and most powerful ways to increase business ... and that’s by using our mouth! Yes, we’ve forgotten about verbally inviting new and potential guests into our restaurant. It’s the “lost art of inviting.”

How to do this? Take a walk and visit your business neighbors and introduce yourself. Take samples and business cards. Invite their staff in for lunch and comp an appetizer tray for the table. Go to your local Chamber of Commerce meeting ... and invite everyone to visit your restaurant. The possibilities are endless ... and yet inviting is rarely done on a regular basis.

I challenge you to verbally invite 10 different sets of groups or companies in each week. Try it and do the work ... well, it’s actually fun ... and your sales will increase. Amazing, isn’t it?

Posted by jcohen in • Restaurant Marketing
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