Restaurant Marketing Blog

Thursday, February 14, 2008

Men’s Health magazine says that the Outback Steakhouse serves the worst food in America. It’s their 2,900 calorie-filled “Aussie Cheese Fries”—cheese covered ranch dressing french fries. And, right behind it is Chili’s Awesome Blossom at 2,710 calories.

Posted by jcohen in • Restaurant Marketing
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Monday, February 11, 2008

Why do I have to wake up one morning and find 3 different yellow page books from 3 different phone companies strewn across my lawn? I didn’t ask for them! How many trees are being destroyed by all of those yellow page books? How many people actually want them or even use them?
Why can’t we just order them if we want them. You know, call 1-800 Yellow Pages and order them?

Posted by jcohen in • Restaurant Marketing
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Wednesday, February 06, 2008

Too many restaurants will get caught up in the “we’re in a recession” panic mode and commence with cutbacks that will affect product quality and customer service. Those restaurants that play this game will ultimately lose guests –- guests who will never come back to them when the economy becomes vibrant again.

My recommendation is to stand up and fight this recessional mindset. Maintain your clear vision, sharpen your skills to create true guest loyalty and remain “unstoppable.” Create experiences that your guests will always remember. Do it faster and better.

Why? Because it’s your customers that will decide the fate of your company, not the economy.

Posted by jcohen in • Restaurant Marketing
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