Tuesday, August 05, 2008

Time Mag Takes Unremarkable Restaurants To Task

“Americans who want to peruse oversize menus for oversize portions of unremarkable food in unremarkable settings may soon have to check out Applebee’s or Chili’s or Ruby Tuesday or T.G.I. Friday’s or the scores of other family-style restaurants serving deep-fried mozzarella sticks beneath hypnotically rotating ceiling fans.” Read more in the Aug. 11 issue of Time.

Posted by jcohen in • Restaurant Marketing
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Another Starbucks Goof: Get Ripped Off In AM, Get a Value In The PM

Fire the Starbucks Marketing Dept. Here’s another bad one. Visit Starbucks in the morning buy a coffee and then just return that same afternoon—yes that same afternoon—show your receipt for that morning’s purchase and you get any iced grande beverage for $2.  Why on the same day? Why not just make this a product promotion during the afternoon with no restrictions at all? That’s the way to increase your afternoon business.

Posted by jcohen in • Restaurant Marketing
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