Restaurant Marketing Blog

Saturday, September 27, 2008

One would think that you could get a fabulous Greek Salad at a Greek Restaurant. Not the case at “It’s All Greek To Me” restaurant in downtown Edmonton. This was the most boring and uninspiring plate of tomatoes, lettuce and cucumbers I’ve ever had. No anchovies. No chunks of Feta Cheese. They just grinded into a tasteless powder. It’s beyond me why they wouldn’t serve a Greek Salad that WOWs their guests. And, when I said something, they said, “that’s the way we make it.”

Why aren’t restaurants interested or concerned about Wowing their guests in every way possible? Why do they think it’s okay to serve a boring salad ... especially a boring Greek Salad from a Greek Restaurant?

Posted by jcohen in • Restaurant Marketing
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Friday, September 26, 2008

Have you ever noticed that the more you pay for a hotel, the less you get? $18/day to park your car. $10 for phone and internet access. No coffee in the room. What gives? Peabody Hotel/Orlando is a great example of the more you pay the less you get. And by the way, those bedspreads? They don’t change them with each new guest.

Posted by jcohen in • Restaurant Marketing
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Sunday, September 21, 2008

Johnny Carino’s BriarCreek location in Raleigh, NC. They hand out take-out menus and feature their curbside service. So, when you’re at home and you want to place a curbside order, you go to their take-out menu and ... there’s no phone number. So tell me Mr. Johnny Carino ... how does one do take-out menus without putting a phone number on them?

And that’s why Johnny Carino’s get the Restaurant Marketing black-eye marketing award.

Posted by jcohen in • Restaurant Marketing
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Believe it or not, you do have some “best guests.” You probably don’t recognize them, but you should. And you should treat them differently. Don’t insult them by making them part of your so called VIP program. Treat them different. They want to be recognized. They are your best sales ambassadors and need to be nurtured.

Posted by jcohen in • Restaurant Marketing
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Sunday, September 14, 2008

Restaurant Marketing: Gone are the days when restaurant owners could just open the doors and expect to be deluged with guests. Our guests have too many choices of dining establishments to visit and they’ve set their own criteria on which restaurants to visit again and again. Rather than me list all of those criteria, put yourself in the shoes of a guest. When you’re out dining with your family, what makes you choose one restaurant over the other. Apply those factors to your own restaurant.

Posted by jcohen in • Restaurant Marketing
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