Restaurant Marketing Blog

Tuesday, February 24, 2009

The New ROI For Restaurant Marketing.

In the age of new media where your advertising message isn’t trusted anymore, restaurant marketing needs to stress a new kind of ROI. Return of Interest.

Your guests will keep you on their A-List only if you are interesting and surprising. What are you doing to generate a high ROI for your restaurant, so guests will leave talking about you?

Guests don’t care what you say about you. They care about what others say about you.

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Sunday, February 15, 2009

Whining about the recession and you don’t have enough money to grow your restaurant’s sales?

Last time I heard, it doesn’t cost a cent to smile and actually sit down and talk to a guest.

Last time I heard, it doesn’t cost a cent to go out and greet your neighbors with a hand-shake, your business card and some good conversation.

Last time I heard, it doesn’t cost a cent to speak in front of a group of 100 potential guests at a networking function.

Last time I heard, it doesn’t cost a cent to call a company on the phone and invite their staff to a special after-hours event.

Last time I heard, the only major cost of growing your business ... is when you do nothing.

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Sunday, February 01, 2009

Starbucks decided recently not to brew decaffeinated coffee during the afternoon—a tactic that was believed to save the company $400 million a year. What they forgot to think about was the huge number of customers who prefer decaffeinated coffee in the afternoon. Guess they’ll go to Caribou, McDonald’s, Dunkin.

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