Restaurant Marketing Blog

Thursday, April 30, 2009

Restaurant Marketing: With Starbucks’ plan to close 800 plus stores due to declining sales and profits, what did it finally take for people to realize their coffee was too expensive and the in-store experience just wasn’t worth it anymore? Was Starbucks just a fad? Is it no longer cool to go there anymore? Did those early adopters who were Starbucks’ raving fans give it up when the masses discovered it? Lot of questions go unanswered, but Starbucks corporate believes the best remedy to success is to close units. I guess that’s just too easy to do rather than have a sales-building plan for each unit.

Technorati Tags:
restaurant marketing strategiesrestaurant marketing restaurant promotion restaurant business restaurant consulting restaurant management
Starbucks

Posted by jcohen in • Restaurant Marketing
(0) Trackbacks • Permalink

Sunday, April 26, 2009

In a great restaurant marketing move to ward off competitors, KFC introduced Grilled Chicken, and you can try it for free on April 27.

Early indications are that the product is a hit, especially when compared to the other grilled chicken products available at the other fast food feeders.  More good news—the calorie count ranges from 70 to 180 calories depending on the piece of chicken, wing, breast, thigh and drumstick. Great fast food healthy alternative

————————————-
Technorati Tags:
restaurant marketing strategiesrestaurant marketing restaurant promotion restaurant business restaurant consulting restaurant managementKFC

Posted by jcohen in • Restaurant Marketing
(0) Trackbacks • Permalink

Friday, April 24, 2009

As previously reported, Yelp has now rolled out their program that allows restaurant owners to publicly comment on the reviews that users submit about their restaurant.

To get started an owner simply needs to go to biz.yelp.com to instantly claim their page. Owners can get more information on best practices in the Business Owner’s Guide.

Posted by jcohen in
(0) Trackbacks • Permalink

Sunday, April 19, 2009

All of the online hype masters are saying that the recent Domino’s fiasco has tarnished their image. Not so. People are smart enough to realize that these were two jerks amongst many hardworking people who make their living working at Domino’s. In every industry category, there’s always two bad apples that will try to screw it up for the honest hard-working people.

Technorati Tags:
Restaurant Marketing

Posted by jcohen in • Restaurant Marketing
(0) Trackbacks • Permalink

Friday, April 17, 2009

Maybe the Domino’s fiasco will drive home the point that the most important element in Restaurant Marketing is “the people, stupid.” I question Domino’s hiring and supervision policies. Were these two people truly hireable in the first place? Where was the store gm during this “prank.”

If nothing else, this should be a wakeup call to restaurant owners that “it’s all about people.” They can make or break you in a New York second.

Posted by jcohen in • Restaurant Marketing
(0) Trackbacks • Permalink