Restaurant Marketing Blog

Tuesday, May 26, 2009

Restaurant Marketing: Yelp is the largest restaurant"recommendations and review” site on the Internet and should be used for marketing your restaurant. It’s were millions go for their restaurant reviews—to read them and to write them. A lot of restaurant visits are decided upon by the reviews of other guests, so it’s important that your restaurant has a glowing review.

Put a sign in your lobby encouraging your restaurant guests to share their dining experience with others by writing a review on Yelp.

Technorati Tags:
restaurant marketing restaurant promotion restaurant business restaurant consulting restaurant management

Posted by jcohen in
(1) Trackbacks • Permalink

Sunday, May 24, 2009

Pizza Restaurant Tells Monster Pizza Story On CNN

Restaurant Marketing: When all pizza restaurants are pretty much the same, what makes one restaurant stand out from the other is simply their “story.” I helped Graziano’s Original Pizza in Las Vegas develop their “Monster Pizza” story and it was featured on CNN.

Without a story, there’s nothing to tell. Without anything to tell, there’s nothing for the guest to remember. When there’s nothing for the guest to remember, then you’re just another pizza restaurant among the thousands of others in your city. That’s boring.

Technorati Tags:
pizza restaurants restaurant marketing restaurant promotion restaurant business restaurant consulting restaurant management

Posted by jcohen in
(0) Trackbacks • Permalink

Friday, May 22, 2009

Where’s The Loyalty In Restaurant Marketing Reward Programs??

Restaurant Marketing: Too many restaurants put too much focus on their loyalty programs, putting their restaurantmarketing eggs in one basket. I think that’s wrong. This video explains why you should focus on Mom & Pop marketing.

Posted by jcohen in
(0) Trackbacks • Permalink

Twitter Perfect For Restaurant Marketing: Creates Raving Restaurant Fans

Twitter is perfect for restaurants and should be part of your restaurant marketing sales-building plans. Why? It’s opt-in. Your restaurant’s guests, customers, fans and friends choose by themselves, whether to follow you via Twitter. And, if they’re following you, they’re interested in what your restaurant has to say. Sure beats sending an email blast where you’re lucky if less than 1% really give a hoot about it.

Technorati Tags:
restaurant marketing strategies restaurant marketing restaurant promotion restaurant business restaurant consulting restaurant management

Posted by jcohen in
(0) Trackbacks • Permalink

Wednesday, May 20, 2009

Why Twitter Is So Important To Restaurant Marketing

Confused about Twitter and what it can do for your restaurant? Twitter is an important part of restaurant marketing because it gives restaurant owners a chance to eavesdrop ... an opportunity to listen in on conversations about what people are saying about your restaurant. It gives you an opportunity to join in the restaurant conversation and assist or clarify what’s being said. That’s pure restaurant marketing at it’s best ... a one to one conversation with a guest.

Technorati Tags:
restaurant marketing strategies restaurant marketing restaurant promotion restaurant business restaurant consulting restaurant management

Posted by jcohen in
(0) Trackbacks • Permalink