Starbucks Finally Telling Their Story: Restaurant Marketing

Sunday, May 03, 2009

Starbucks Finally Telling Their Story: Restaurant Marketing

When everyone’ selling coffee, how do you distinguish one from another? Here’s where the restaurant marketing element of “story telling” comes in. Starbucks is now launching a massive ad campaign to tell their story, which will drill down to the store/employee level. And they’re candid about it. “We are not in the cheap coffee business. We are in the incredible coffee business that is of good value,” says their COO. More at Starbucks’ blog.

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