Pizza Restaurant Tells Monster Pizza Story On CNN

Sunday, May 24, 2009

Pizza Restaurant Tells Monster Pizza Story On CNN

Pizza Restaurant Tells Monster Pizza Story On CNN

Restaurant Marketing: When all pizza restaurants are pretty much the same, what makes one restaurant stand out from the other is simply their “story.” I helped Graziano’s Original Pizza in Las Vegas develop their “Monster Pizza” story and it was featured on CNN.

Without a story, there’s nothing to tell. Without anything to tell, there’s nothing for the guest to remember. When there’s nothing for the guest to remember, then you’re just another pizza restaurant among the thousands of others in your city. That’s boring.

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