Restaurant Marketing Blog

Sunday, August 30, 2009

Restaurant Marketing: Creating word of mouth isn’t necessarily about manufacturing a marketing promotion (free pancakes) and hoping people will talk about it. And if they do, it’s all short term. Real long-term word of mouth comes from the interesting, unique and common sense way you do business everyday.

Technorati Tags:

restaurant marketing restaurant promotion restaurant business restaurant managementrestaurant consulting

Posted by jcohen in
(0) Trackbacks • Permalink

Thursday, August 27, 2009

Restaurant Marketing: My annual Restaurant Marketing “End of Summer Sale” event features a Wow double shot stimulus package.
PLUS  
for only $49.95.
 
Full details and ordering information, click on Double Shot.

Technorati Tags:

restaurant marketing restaurant promotion restaurant business restaurant managementrestaurant consulting

Posted by jcohen in
(0) Trackbacks • Permalink

Monday, August 24, 2009

Why don’t most restaurants understand that it’s the little things you do that make a huge difference? At the Longhorn Steakhouse in Asheville, our steak wasn’t perfect. Too much fat for the cut. Immediately our server noticed it and said, “this has too much fat, let me take it back and get you a new one.” Then the manager came by to offer his apologies. Much to our amazement, he had also comp’d the steak. He certainly didn’t have to do that.

Lesson: It’s the amazing things we remember and talk about to others. It’s the remarkable things that create loyalty to a specific restaurant. Throw away your email lists, your loyalty clubs, your gimmicks and everything else that “lures” guests to your restaurant. If you’re not doing anything that’s remarkable, then you’re boring.

Technorati Tags:

restaurant marketing restaurant promotion restaurant business restaurant managementrestaurant consulting

Posted by jcohen in
(0) Trackbacks • Permalink

Friday, August 21, 2009

Newspaper ads, Radio-TV commercials.
Direct mailers, billboards, flyers, premiums.
Sweepstakes-contests and every promotion under the sun.
Your web site. Facebook, MySpace & Twitter.
Your email newsletter, birthday club and more.

Guess what! None of that stuff above really matters if your guest isn’t WOW’d.

Technorati Tags:

restaurant marketing restaurant promotion restaurant business restaurant managementrestaurant consulting

Posted by jcohen in
(0) Trackbacks • Permalink

Tuesday, August 18, 2009

Nordstrom is know for exceptional service and quality of their product. They wrote the book on “beyond service.” But what is not commonly known is that their Nordstrom’s Cafe is a fabulous restaurant. Freshly cooked meals, prepared in an open kitchen environment. Great setting. Fair prices. Huge portions. Try the Salmon Salad Nicoise. It’s filled with fresh vegetables, asparagus, onions, boiled eggs and the most delicious filet of salmon—much better than some of the brand name seafood chains.  Try the brick oven pizza. Hot, fresh. Just amazing.

Nordstrom’s Cafe is the best. And, it’s got to be, because it’s part of Nordstrom.

Posted by jcohen in
(0) Trackbacks • Permalink