Restaurant Marketing: McDonald’s Says, “Stay All Day Long”

Monday, December 21, 2009

Restaurant Marketing: McDonald’s Says, “Stay All Day Long”

Restaurant Marketing: Five years ago as part of my restaurant marketing program, I was telling restaurants to get ahead of the curve and include free WiFi in their restaurants. I was met with a lot of reluctance and responses like, “but the guests are going to take up all of the seats!”

If you didn’t jump on the WiFi bandwagon then, you’re now lagging behind as guests want to go to restaurants where WiFi is free. At Panera, it’s been available 24/7 at no charge and now, effective mid-January, WiFi will be available at McDonald’s at no charge. McDonald’s. McDonald’s wants you to stay as long as you want. They want you to feel “at home” and comfortable.

And isn’t that how a restaurant should make you feel?

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