Restaurant Marketing Blog

Sunday, January 10, 2010

Restaurant Marketing Ins And Outs For The New Year

OUT: Advertising
IN: Connecting

OUT: Web sites that look like billboards
IN: Web sites that include video

OUT: Focusing on your restaurant
IN: Focusing on your guest

OUT: Training
IN: Educating

OUT: Working the kitchen
IN: Working the dining room

OUT: You’re the owner/manager of the restaurant
IN: You’re the mayor of your community

OUT: Hi, my name is .... and I’ll be your server
IN: Good evening and thanks for joining us tonight

OUT: You’re in the restaurant business
IN: You’re in the marketing of your restaurant business

OUT: Anything that’s boring
IN: Anything that’s WOW, of course

OUT: Listening to yourself
IN: Listening to your guests

OUT: Hunting for guests
IN: Nurturing and networking for guests

OUT: It’s right just because everyone’s doing it
IN: It’s wrong because everyone’s doing it

OUT: Twitter followers who follow you just for the coupons
IN: Followers who follow you just because they’re passionate about your restaurant

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