Saturday, January 23, 2010

The Big News is the Whopper Bar

This week’s big news is Burger King’s Whopper Bar. Every restaurant marketing wannabee is going to be commenting on this. The bottom line fact is that we need to praise BK for having guts. Guts to risk, guts to zig when others are zagging. Now if only more companies would just think beyond the norm.  Hello Wachovia Bank. How many times have I asked you to serve coffee in the morning at your drive-thru?

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Friday, January 15, 2010

Restaurant Marketing: Free WiFi At McDonald’s Starts Today

Restaurant Marketing: Starting today, McDonald’s begins offering free WiFi at 11,500 of its 14,000 U.S. locations. They were previously charging $2.95. This is a heads up to other restaurants: no matter what you think of McDonald’s, if you don’t offer free WiFi, they now have a huge competitive edge over you.

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Wednesday, January 13, 2010

Restaurant Marketing Teleseminar Gets You Ready For 2010

Restaurant Marketing Teleseminar—

Here’s the scoop! 2010 IS going to be your best year ever. It can be. It will be. If you believe so, then join me for a 60-minute teleseminar.

The details can be found at: Restaurant Marketing Teleseminar 2010

Join me live on - Wednesday Jan 20th at 3pm Eastern, or if you can’t make it, take advantage of the recorded version and listen at your leisure.

Again, to register for my teleseminar, click on: Restaurant Marketing Teleseminar 2010

 

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Sunday, January 10, 2010

Restaurant Marketing: Ins and Outs for 2010

Restaurant Marketing Ins And Outs For The New Year

OUT: Advertising
IN: Connecting

OUT: Web sites that look like billboards
IN: Web sites that include video

OUT: Focusing on your restaurant
IN: Focusing on your guest

OUT: Training
IN: Educating

OUT: Working the kitchen
IN: Working the dining room

OUT: You’re the owner/manager of the restaurant
IN: You’re the mayor of your community

OUT: Hi, my name is .... and I’ll be your server
IN: Good evening and thanks for joining us tonight

OUT: You’re in the restaurant business
IN: You’re in the marketing of your restaurant business

OUT: Anything that’s boring
IN: Anything that’s WOW, of course

OUT: Listening to yourself
IN: Listening to your guests

OUT: Hunting for guests
IN: Nurturing and networking for guests

OUT: It’s right just because everyone’s doing it
IN: It’s wrong because everyone’s doing it

OUT: Twitter followers who follow you just for the coupons
IN: Followers who follow you just because they’re passionate about your restaurant

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Sunday, January 03, 2010

Restaurant Marketing: How Many Facebook Fans? Twitter Followers?

Restaurant Marketing: Relying on Facebook and Twitter to market your restaurant? I ran into a restaurant owner who bragged about his online restaurant marketing efforts of having 3,000 plus fans on Facebook and his thousand and thousands of followers on Twitter.

I asked him, “How many of those are panting heavily just waiting for your next coupon offer?” “How many would frequent your restaurant without a discount?”

There’s absolutely no difference between those guests that jumped sky high to sign up for your email newsletter expecting huge discounts and those who are following you on Twitter ... unless you “weed” them out and determine their needs and interests, which most restaurants will never do.

By the way, that’s why restaurants say their responses and redemptions on newsletter offers have decreased.

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