Restaurant Marketing: Is Your Restaurant Boring?

Thursday, February 25, 2010

Restaurant Marketing: Is Your Restaurant Boring?

Restaurant Marketing: Did you ever think that possibly your restaurant is boring? Are you afraid to look at it from that angle? It would be like an alcoholic afraid to admit he/she is one, but once you admit that possibly your restaurant is average and mediocre and that everything you do is routine and robotic, then can you only be ready to make critical changes. Here’s how to start. Take a fresh piece of paper and at the top, write down “My Boring Restaurant: The Changes I Am Going To Make.”

Next, take your key people and do a complete restaurant tour, from the outside in, put yourselves in the shoes of your guest and ask, “this is routine and normal, what if we did this?” Take every element of your restaurant, every customer touchpoint and take it up a notch. If others are doing it, then do it differently.

It’s too easy to be average, mediocre and routine. That’s why most restaurants are that way. The challenge is to be different and be talked about so you WOW your guests and they remember you.

It’s your choice: blend and be bland or Wow and be remarkable. It takes very little to do the latter.

I’m doing 4 workshops at Pizza Expo this week. If you’re there, come up to me and say “hi.”

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