Restaurant Marketing Blog

Thursday, March 11, 2010

Restaurant Marketing: It’s great to be the first at anything because then you can market yourself as being the innovator. You can’t do that if you’re the second, third or fourth. Congrats to Panera for taking the step to be the first chain to include calorie counts on the menu readerboards.  They’ll get a heap of p/r out of it.

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Wednesday, March 10, 2010

McDonald’s mystery sauce oozes out of breakfast sandwich:  I ordered a McDonald’s Bacon Egg Cheese on Bagel sandwich and oozing out of it was a “mystery” sauce. Had no idea what it was, except the bagel was “oozing.” Not a pretty sight.  All I expected and wanted was bacon, egg and cheese on a bagel, just what the menu readerboard said.

Not knowing what this yucky stuff was, I called the store and the manager said they put this special sauce on it. I asked her why it’s not in the descriptive of the product and why you’re not telling people and I got the usual “I don’t know.” 

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Saturday, March 06, 2010

Restaurant Marketing: Be cautious ‘cause all of a sudden a number of restaurant marketing “gurus” and “wannabees” are claiming to be restaurant marketing social media experts and even going to the point of holding workshops in various cities across the country. There are very few people who “get it” and even fewer who understand that successful effective S/M goes way beyond Facebook and Twitter. Be careful and don’t waste your money. It’s usually the ones that hold the workshops that you have to pay to attend, are the ones that probably “don’t get it.” Be cautious.

restaurant marketing restaurant promotion restaurant business restaurant managementrestaurant consulting hospitality marketinghospitality consulting restaurant social media

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Friday, March 05, 2010

Restaurant Marketing: After giving two workshops on restaurant marketing social media to restaurants at Pizza Expo, I discovered that the majority of restaurants don’t really understand the benefits of social media and are using social media incorrectly. It’s easy to have a Facebook page, but then what? Give them discounts? Facebook fans are not a true measure of guest loyalty, in fact, they’re most likely on your page to get discounts.  The real benefit to social media is in the networking outside of platforms like Facebook.

restaurant marketing restaurant promotion restaurant business restaurant managementrestaurant consulting hospitality marketinghospitality consulting foodservice marketing

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Thursday, March 04, 2010

Restaurant Marketing: What a treat to have Ramon De Leon attending my workshop on Social Media at the Pizza Expo in Las Vegas. Ironically, I was using a photo of one his store signs as part of my presentation. Check out the video we did together—

restaurant marketing restaurant promotion restaurant business restaurant managementrestaurant consulting hospitality marketinghospitality consulting foodservice marketing
Ramon De Leon
social media Pizza Expo  

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