Restaurant Marketing Blog

Thursday, December 24, 2009

From A Guest’s Point Of View: 34 Restaurant Wishes

1. A greeting without using a number: “Welcome, I’m glad you’re here.”
2. A clean, well-decorated washroom/bathroom.
3. A sincere thank for my business.
4. A clean menu, without tattered edged, in easy-to-read-print for aging “boomers.”
5. A menu that is short, concise and not “War and Peace” and instantly shows the “house specialties.”
6. Accurate directions over the phone to get to the restaurant.
7. Your email specials to be brief, to the point, not a 2 pager.

I would like to have—

8. A server who holds my drink glass in the middle, not on the lips of the glass.
9. A server that doesn’t get down on his/her knees to take orders.
10. A server who tells me what the “market price” is for the seafood entree.
11. A server who knows how the food is cooked.
12. A server who gives me short list of specials, not an essay.
13. A server that doesn’t say, “I’m going to be your server tonight.”
14. A server that “reads” my group and knows I’ll need more napkins for my kid.
15. A server who has tasted the food and has some great personal recommendations

I would like to —

16. Have something to eat (bread, rolls) while I’m waiting.
17. Never to hear the phrase, “Is everything okay?”
18. Be offered half-portion desserts, because I’m too full to eat full-portions.
19. Have soft drinks not pre-poured and not watered down with ice.
 

I would like to —

20. Drive into a parking lot that is clean and well lit during the evening hours.
21. Walk up to a restaurant that has impeccable landscaping.
22. See that the front doors are clean and not full of fingerprint smears.
23. Order take-out that has leak-proof packaging.
24. Order take-out that is accurate.
25. Order take-out where the cold salad is NOT packed with the hot entree.
26. Have the seniors’ menu also be offered as a young teens’ menu.
27. See a brand name premium coffee, like Seattle’s Best on the menu.
28. See a brand name premium ice cream, like Breyers on the menu.
29. Receive my final bill/check within 60 to 90 seconds of requesting it.
30. Receive an umbrella if it’s raining as I’m leaving the restaurant.
31. Have the owner/manager of the restaurant greet and thank me for my business.

I would like my kid to have—

32. Enough different colored crayons and games to keep her busy.
33. Be offered Macaroni & Cheese specifically made by Kraft.

And finally—

34. A genuine smile ... because smiling is contagious.

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