Restaurant Marketing Blog

Sunday, May 17, 2009

Finally, a brilliant restaurant marketing move from Starbucks. Rather than jumping into the same low price arena that McDonald’s and others serving coffee participate in, Starbucks decided their best restaurant marketing move is to tell their unique story. Their story is quality—how the coffee is made, where it’s made and recognizing that they are not in the cheap coffee business, nor do they want to be.

Story-telling is the best restaurant marketing tactic to get guests to remember you and your value platform.

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Posted by jcohen in • Restaurant Marketing
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Friday, May 15, 2009

It’s billed as a behind the scenes look at a successful west coast burger chain that breaks all of the rules, but in terms of restaurant marketing tactics, In-N-Out Burger (the book) is too lean.

Buy the best quality product and treat your employees like royalty and they’ll do the same for your guests. That takes up about 5 pages of the book. The rest is about the family’s immigration to the west coast, sibling rivalry, untimely deaths and law suits. In other words, a lot of fat but no meat.

Don’t waste your money on this one. You’re better off subscribing to WOW each week. In fact you’ll learn even more. And it won’t cost your $30.

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Monday, May 04, 2009

All of these restaurants are giving away free food. It’s their way of doing restaurant marketing. Dunkin, McDonald’s, Dennys, Ben and Jerry’s, Haagen Daz (sic) ... from pizza to pancakes. So they capture all of these hordes of people looking for a freebee ... and there not doing anything to get them back.

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Restaurant Marketing: The secret’s in the story.

Restaurant Marketing: Subway’s $5 foot long is no longer a promotion but now a permanent menu item. Looks like they’ll be known as the home of the $5 foot long. Not sure if that’s what I would want to be famous for, nevertheless, it’s their story and their value proposition. Starbucks is “we don’t sell cheap coffee.”

What are you famous for? If you’re not famous for anything, you won’t be remembered. The secret is the story. It’s one of the most important elements of restaurant marketing.

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Thursday, April 30, 2009

Restaurant Marketing: With Starbucks’ plan to close 800 plus stores due to declining sales and profits, what did it finally take for people to realize their coffee was too expensive and the in-store experience just wasn’t worth it anymore? Was Starbucks just a fad? Is it no longer cool to go there anymore? Did those early adopters who were Starbucks’ raving fans give it up when the masses discovered it? Lot of questions go unanswered, but Starbucks corporate believes the best remedy to success is to close units. I guess that’s just too easy to do rather than have a sales-building plan for each unit.

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