Monday, October 22, 2007

Restaurant Marketing: Subway takes a step into new media with their mobile campaign, sending text message product offers right to your phone. Sign up now at Subway Mobile

Is the first step to saying goodbye to direct mail, especially when cell phone penetrations in the USA is close to 100%? Want to know how to do a cell phone campaign? We featured it in one of my previous WOW Restaurant Marketing issues.

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Saturday, October 20, 2007

From HealthInspections.com: Dairy Queen has one of the worst health records in the fast food industry. That conclusion is based on a review of thousands of health inspections in 12 cities.

When health inspectors walk into a Dairy Queen in one of those cities, they often find critical violations that have not been corrected since the last inspection.  The chain has one of the worst records in fast food for repeating the same health code violation time and again.

In the 12 cities we surveyed, we found that the average Dairy Queen had nearly five critical violations. That means inspectors typically found five problems that can make customers sick.

Employee hygiene is the number one problem at DQ – accounting for 22% of the chain’s violations. Hygiene includes everything from workers not washing their hands to employees found eating and drinking in the kitchen.

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Wednesday, October 17, 2007

With a month still to go before the Birthday Bash at the Mall of America in Minneapolis, we only have four seats left. I take this to mean the content of Birthday Bash 2007 is striking a responsive chord with independent operators ... as it should. We are looking forward to a very different—and a very rewarding experience at the Mall ... and there is just barely time for you to be part of it.

If the past is any indication, we will never repeat a program like this again. If you have been toying with the idea of attending this unconventional restaurant marketing event, it is time to stop thinking about it and register.

When the program is full—most likely in the next day or so—we will start a waiting list in the event that one of the registrants has to cancel. That is possible, of course, but being in limbo on a waiting list will make it impossible to buy plane tickets or make plans until the last minute ... and you know how the airlines penalize you for last-minute purchases. Better to get online now and snag one or more of those last spots while you can. Click on Birthday Bash.

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Tuesday, October 09, 2007

Restaurant Marketing: Watch for McDonald’s to roll out a new line of premium coffees, lattes, cappuccinos and other specialty drinks in all of its restaurants, and projecting additional of more than a billion dollars from the drinks.
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Thursday, October 04, 2007

The British rock group Radiohead is generating all kinds of international publicity by offerering a download of their new album at a special “you name the price.” So, just what if, your restaurant designated a special “you name the price” day where guests come in and order off of a special menu and they pay whatever they want?  Maybe the only restriction is that it has to be above $5 to cover food cost. 

Is this daring and risky? Yes. Is it worth a try? Is it worth the potential publicity you could get out of it? I say yes.

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