Tuesday, August 14, 2007

Restaurant Marketing: Now you can make better and richer iced coffee, as opposed to the watery ones at Starbucks. Slashfood says to freeze coffee in an ice cube tray, then once frozen, add it to your new batch of coffee. It will taste richer than ever.

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Tuesday, August 07, 2007

Restaurant Marketing: Paula Deen on Larry King’s CNN last nite talked among other things about service, her restaurant and her famous down-home Southern style cooking. Best comment of the show: “You’re only as good as the last meal you served.” Taking this one step further—“You’re only as good as the last experience your guest had at your restaurant.”

Posted by jcohen in • Restaurant Marketing
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Friday, August 03, 2007

From Ted Leonsis blog, Ted’s Take—Some people go to Starbucks everyday, but watch this neat video about this filmmaker who visits and makes a purchase at 171 Starbucks in Manhattan in one day. How did he do it? 

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Saturday, July 28, 2007

Restaurant Marketing: The survival of Schlotzsky’s makes for a great restaurant marketing story. Coming out of bankruptcy, they now have a strong expansion strategy to open more than 50 units across the country. How did they do it? Go inside a Schlotzsky’s (free sandwich if you can spell their name correctly?) and you’ll see for your self. Makes for a good template for marketing one’s restaurant inside their unit. While you’re at it, check out Fuddruckers. Another great template to follow on the road to successful restaurant marketing

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Saturday, July 21, 2007

For the third time in as many weeks, I’ve experienced the worst in restaurant dining. First it was Crazy Fire then Ben’s Place, and now Steak ‘n Shake. 
1. After being seated, waited 6 minutes for a server to come over to our table.
2. Saw our order under the hot lamps waiting for the server to pick it up. Was there for 5 minutes.
3. Noticed my server going to the washroom with cleaning equipment and mop.
4. I went to the counter to pick the orders up myself.
5. One of the three orders was wrong, even after the server repeated it back to me
6. Banana Frozen Yogurt shake was sour and not edible.

The result? They’ve lost me as a loyal guest. Guests have the power to slay restaurants to their feet in a slow but agonizing death by spreading the word in blogs such as this one and in the various online dining reviews, such as Yahoo’s Dining Review. It’s time to let restaurant managers and owners know that people are fed up with mediocre food and service.

Posted by jcohen in • Restaurant Marketing
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