Tuesday, August 05, 2008

Another Starbucks Goof: Get Ripped Off In AM, Get a Value In The PM

Fire the Starbucks Marketing Dept. Here’s another bad one. Visit Starbucks in the morning buy a coffee and then just return that same afternoon—yes that same afternoon—show your receipt for that morning’s purchase and you get any iced grande beverage for $2.  Why on the same day? Why not just make this a product promotion during the afternoon with no restrictions at all? That’s the way to increase your afternoon business.

Posted by jcohen in • Restaurant Marketing
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