Thursday, March 11, 2010
Restaurant Marketing: Only One Restaurant Can Be The First: Panera
Restaurant Marketing: It’s great to be the first at anything because then you can market yourself as being the innovator. You can’t do that if you’re the second, third or fourth. Congrats to Panera for taking the step to be the first chain to include calorie counts on the menu readerboards. They’ll get a heap of p/r out of it.
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