Tuesday, August 31, 2010

Restaurant Marketing: Give The Ladies What They Want!

* The female segment of your guest base usually goes ignored because they’re “clumped” into your overall marketing efforts along with the men, teens and kids.

* It’s critical to understand that women are different than men, in terms of marketing to them.  You can’t market to women the same way you market to men! So, here’s some key points to remember and implement. Do them and your sales will increase—

* Women love to be WOW’d; give them something to talk about because women love to share stories with their friends, more so than men do.
   
* Women are the heaviest users of blogs and Facebook. They love to discuss and share stories and experiences online. The more you give them, the more they’ll share and talk about it.

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