Friday, March 21, 2008

A lot has been said about Starbucks closing all of their units for a few hours in the evening to re-train their baristas. It was a statement to the world that, despite their other challenges, Starbucks is highly committed to achieving true excellence in serving their guests.

They understand that it’s not the economy or the excuse de jour that’s going to make or break them; it’s how their guests are treated.

But think about this; with “poor service” being the number one complaint that guests have about restaurants, why haven’t other restaurants made a similar commitment—getting their staff together at one time for a training session, or better yet, a WOW Session?

With the destiny of your restaurant in the hands of your servers and how they connect (or don’t connect) with your guests, what steps are you taking to enhance your levels of service and guest connections?

Posted by jcohen in • Restaurant Marketing
(0) Comments • (0) Trackbacks • Permalink