Tuesday, May 13, 2008

There are similar restaurants in similar locations, selling similar food, at similar prices, from similar servers using similar menus. The hostess’ greetings are similar; the thank you’s are similar and the manager who bunny-hops from table to table asking the obligatory question, “Is everything okay?” is also much too similar.

The web sites are similar, the email messages are similar with similar offers all being sent out at similar times to similar people training them to accept your similar discounts, desperately luring them into your similar restaurant.

The direct mail pieces are similar; the newspaper ads are similar, the birthday clubs are similar.

Do your guests enjoy similarity? Enjoy isn’t quite the word. Ignorance may be bliss, but with the exception of fine dining, they don’t know of anything else—until they experience something better than similar, and then it’s good-bye to you.

Is your restaurant an average, mediocre restaurant that people visit because of convenience or a coupon? Is anyone talking about you in a positive fashion? Do you have raving fans?

Posted by jcohen in • Restaurant Marketing
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