Monday, July 09, 2007

Restaurant Marketing: Your restaurant looked charming, so we decided to visit it. Upon entering, we were greeted as a number. Wasn’t asked if this was our first time here. We were seated next to the washroom doors, when other seating was available. Dining room smelled like raw sewage. The server said it was impossible for my Coke to be “flat.” Also said it was impossible that the Fish Tacos were bland. According to this restaurant, everything was perfect. Not! We left, and they’ll never know why we won’t be back. The restaurant? Ben’s Place in Raleigh, NC. Don’t go there.

This is how guests can slay a restaurant to it’s feet. Guests can talk about you, blog about you, and even write online reviews about you, as I did with the Yahoo dining review. So, if you want to treat your guests like they don’t know what they’re talking about, and if you won’t listen to your guests, who are trying to help you improve, maybe you’ll listen to them after they’ve written critical reviews about your restaurant that millions of people will see. Keep an eye over your shoulder. There’s someone watching you and ready to write about you.

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