Saturday, July 21, 2007

Restaurant Marketing: You do what you have to do to make your guests happy. Especially take-out guests at the Raleigh/Briarcreek Uno’s Chicago Grill. Ordered a couple of pizzas to go...got them home, opened up the pizza boxes and emblazoned on the inside of the box were the Papa John’s logos.

Out of curiosity, I called Annie, the Uno’s store manager and she explained to me that they were shorted a supply of takeout pizza boxes and had a choice to make—not to sell takeout pizzas, and possibly turn away or turn off customers, or to make a deal with a local Papa John’s and buy their pizza boxes and turn them inside out.

Great idea, only I could have done without the surprise factor. It would have been nice if they told me about this when I picked the pizzas up. 

Posted by jcohen in • Restaurant Marketing
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