Wednesday, January 09, 2008

On the Re-focusing of Starbucks

“Put simply, we are recommitting ourselves to what has made Starbucks and the Starbucks Experience so unique: ethically sourcing and roasting the highest quality coffee in the world; the relentless focus on the customer; the trust we have built with our people, and the entrepreneurial risk-taking, innovation and creativity that are the hallmarks of our success,” Schultz said in a statement.

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Posted by jcohen in • Restaurant Marketing
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