Wednesday, September 12, 2007

Restaurant Marketing: There are two kinds of restaurants. “Commodity Restaurants” and “Heart & Soul Restaurants.” “Commodity Restaurants” do knee-jerk marketing, send out discounts all of the time and are convenient to go to. Management is hired just to keep the status quo. There is no growth in “Commodity Restaurants.” There is no growth from discounting. There is no growth from hunting down target groups and seeing the very few which fall for the gimmicks. The “hunting” approach to marketing is dead.

“Heart and Soul Restaurants” have a remarkable story to tell, believe in wowing their guests and take interest in the community in which they are located. Management is hired to nurture business from the community. Growth comes from nourishing, caring, and developing customers into guests who care about you. This is the “farming” approach to marketing. Apply it and you will grow.

Hunting or farming. The choice is yours.

Posted by jcohen in • Restaurant Marketing
(1) Comments • (0) Trackbacks • Permalink