Thursday, October 04, 2007

The British rock group Radiohead is generating all kinds of international publicity by offerering a download of their new album at a special “you name the price.” So, just what if, your restaurant designated a special “you name the price” day where guests come in and order off of a special menu and they pay whatever they want?  Maybe the only restriction is that it has to be above $5 to cover food cost. 

Is this daring and risky? Yes. Is it worth a try? Is it worth the potential publicity you could get out of it? I say yes.

Posted by jcohen in • Restaurant Marketing
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