Saturday, January 05, 2008

Soft customer traffic and a decline in same-store sales in November contributed to a bleak outlook for restaurateurs nationwide.
A comprehensive study, released by the National Restaurant Association showed restaurant activity fell to its lowest level since February 2003.

Is this just another excuse? Bill Marvin, the Restaurant Doctor says, “You can use every excuse in the book to blame lacklustre sales on, but the bottom line is you’ve got to be marketing your restaurant 24/7 and stand up to these excuses.”

Bill has a number of restaurant sales-building tools available on his restaurant marketing web site. You should check them out.

Posted by jcohen in • Restaurant Marketing
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