Wednesday, June 17, 2009

Restaurant Marketing: Differentiation When Everyone Sells Chicken Wings

Restaurant Marketing: How do you market your restaurant when everyone sells Chicken Wings? Aren’t all chicken wings (except in Buffalo) basically the same? Restaurant Marketing is also about differentiation and having a story to tell your guests. Jake Melnicks in Chicago sells chicken wings that are so hot you have to sign a waiver to eat them.

So, what’s your WOW story? What’s your claim to fame? What’s your “only”? Are you giving people something to talk about? See restaurant marketing videos for more.

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