Restaurant Marketing: Create A Remarkable Buzz About Your Restaurant

Sunday, December 13, 2009

Restaurant Marketing: Create A Remarkable Buzz About Your Restaurant

Restaurant Marketing:Create a “monster-dinosaur sized” product, for example, a burger with several pounds of burger meat on it. Stack it with mounds of tomatoes, mushrooms, bacon and cheese, so it’s 1 to 2 feet high. Sell it for (example) $49.95.

You’ve got the largest burger in your city. Call your TV station. Send the burger to the radio station morning DJs. You won’t sell a lot of these, if any at all, but you’ll create a buzz, some press and publicity ... you’ll be the home of the original dinosaur monster burger.

There are no rules to this. There are no restrictions. There is a lot more you can do. Have photos of your guests “diving” into the burger. Sell T-shirts. Is this crazy? Yes. Is this remarkable? Yes.

But more importantly—people will talk about you—and that’s the best kind of marketing you can have.

Not a burger restaurant? What product do you have that you can take to the Xtreme? Make plans to do something “monster” during the first quarter of 2010.