Friday, February 23, 2007

** There are 4 key issues going on in the USA/Canada right now...well actually there are more than that...but I’ll stick with the more domestic and peaceful ones...that ones that your guests are really concerned about. 

** If you can connect the dots...that is make an emotional connection between your restaurant and your guests on any of these 4 key issues, and demonstrate that you are on the same wavelength as them, then you’ve Wow’d your guests in a subtle way...and thus, you’ve connected with them.

** Here are the 4 issues that your guests are taking an either light or heavy interest in, or at least are cognizant of:

1.  Issue #1 Customer Bill of Rights (made “famous” by Jet Blue)
2.  Issue #2 Trans Fat
3.  Issue #3 Education
4.  Issue #4 Eco-Green/Global Warming

** So, I ask you these questions and in the same breath, I’ll tell you what to do. And remember, I’m not saying that you’ve got to get knee-deep in involvement in these issues, but all you’ve got to do is communicate what stand you’re taking on any of these 4 issues. That means communication via a lobby poster, your email communique, or any strategic point within your four walls.

** Marketing is all about story-telling—remark-eting makes you remark-able.

** Got you thinking about these issues and connecting the dots? Do something about it now. If you communicate it to your guests...then you’ll emotionally Wow them over. Together, you’ll have established a subliminal relationship because your restaurant thinks like your guests.

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