Restaurant Marketing: Starbucks Gets Smart, Tells The Story

Sunday, May 17, 2009

Restaurant Marketing: Starbucks Gets Smart, Tells The Story

Finally, a brilliant restaurant marketing move from Starbucks. Rather than jumping into the same low price arena that McDonald’s and others serving coffee participate in, Starbucks decided their best restaurant marketing move is to tell their unique story. Their story is quality—how the coffee is made, where it’s made and recognizing that they are not in the cheap coffee business, nor do they want to be.

Story-telling is the best restaurant marketing tactic to get guests to remember you and your value platform.

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