Sunday, November 09, 2008

Restaurant Marketing: The Real Perception of Guest Value

Restaurant Marketing: There’s a big difference between what you as a restaurateur perceive as value and what a guest perceives as value. Just recently, our family of three dined at Schianno’s in Raleigh. We had 2 pizza slices, 1 kids pasta, 2 soft drinks, 3 salads for a total of $30. 

With just average tasting pizza and average service, there was little value here for my money. I felt we could have gotten a better value for the $40 by going elsewhere.  The dining experience was little value for the money spent. 

Technorati Tags: Restaurant Marketing Pizza Marketing

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