Saturday, July 28, 2007

Restaurant Marketing: The survival of Schlotzsky’s makes for a great restaurant marketing story. Coming out of bankruptcy, they now have a strong expansion strategy to open more than 50 units across the country. How did they do it? Go inside a Schlotzsky’s (free sandwich if you can spell their name correctly?) and you’ll see for your self. Makes for a good template for marketing one’s restaurant inside their unit. While you’re at it, check out Fuddruckers. Another great template to follow on the road to successful restaurant marketing

Posted by jcohen in • Restaurant Marketing
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