Thursday, June 14, 2007

So You Really Want To Have A Relationship With Me?

** I plan on unsubscribing to your restaurant’s newsletter. The information in your emails is irrelevant. You asked for my first name, yet you don’t address me by that. I’m still a “Dear VIP” to you! You asked for my cuisine favorites and I replied, “Italian Food” and you send me specials on seafood. You asked for my street address. Why do you need that, especially since you already asked for my zip code?

** And when you send me your offers, they are full of “not valids.” Not valid here, not valid there, not valid this day, this week ... and not valid this hour! Let alone needing a magnifying glass to read all of the fine-print restrictions, if you keep doing this, soon I’m going to be a “not valid guest.”

** You sent me a Mother’s Day offer and I’m not a parent. You asked for my birth date and you didn’t even send me a birthday card. You continue to email me twice a month with stories about you. I don’t care about you, since I’m not convinced you care about “Dear VIP” me.

** If you want a relationship with me, then get to know me. I am not like your other guests. Repeat. I am not like your other guests.

** And, let me get to know you. Who are you? Who is the owner? What’s he or she look like? Why haven’t I ever seen him/her in the restaurant? Why hasn’t he/she ever come over and introduced himself/herself to us? Isn’t that how you start of a good relationship?

** And finally, if you want to “date” me, then you’ll have to make an effort to get to know me. Once I trust you, I’m happy to give you more information about me, so you can find out more of my interests. If you don’t want to “date,” then I’m happy to play the field—the restaurant field—as I have all kinds of discretionary income to spend on restaurants—other than yours! 

Posted by jcohen in • Restaurant Marketing
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