Wednesday, April 30, 2008

How will you handle the “Perfect Storm?” It’s headed your way. Immigration policies, rising food costs, limited supplies of rice, wheat, flour, unemployment, rising gas prices, and of course guests that are cutting back on their restaurant visits. Where will restaurants be 5 years from now? How many will survive? A lot of the chains won’t make it. They’ll end up closing non-profitable units. The indy’s have the greatest chance of making it through the storm if they implement “community marketing”—making an impact on their community in every way possible and converting their email list into communities of like-minded guests.

Posted by jcohen in • Restaurant Marketing
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