Sunday, October 12, 2008

Rocky Top Hospitality of Raleigh, NC running several concepts in the Triangle said they’ve changed their menus at three of their eateries last week to include lower priced items. Dean Ogan, the owner, as reported in the News & Observer said “the biggest think I see every where is the word ‘value.’

Here’s my take: lowering your prices means lowering your profits, and once you’ve lowered prices, it’s difficult to raise them due to guest objections and observations. Here’s the answer—never lower your prices. If you ever have to lower your prices, it’s because you’re not providing enough value.

Technorati Tags: Rocky Top Hospitality, Restaurant Marketing

Posted by jcohen in
(3) Comments • (0) Trackbacks • Permalink