Thursday, October 23, 2008
Subway's $5 Sub? Will You Buy It When It's $8
Lowering prices can be a dangerous move. Get guests used to paying $5 for a sub at Subway. What happens when you have to raise the price? Will those bargain guests remain loyal ... or find another restaurant discounter?
My take is that they’ll be peeved and move on. So much for price loyalty.
Technorati Tags: Subway Sandwiches, Subway Restaurants
Restaurant Marketing
Posted by jcohen in
• Restaurant Marketing
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