Friday, February 02, 2007

It’s easy to say, “Is everything okay?” It’s easy to say, “Is there anything else I can get you?” It’s easy to say, “Would you like dessert?” Actually, it’s not easy ... it’s lazy.

We take for granted the power of words. Words CAN sell. Words CAN make you more sales. Words CAN present a vision—a vision that tempts, persuades and salivates.

You say, “It’s just coffee!” I say, “It’s hot, freshly brewed coffee.”

You say “cheesecake.” I say, “Our rich, creamy New York style cheesecake that’s topped with strawberry syrup.”

You say it’s your “soup of the day.” I say, “It’s our original homemade vegetable soup.”

What do you do? Put Wow Words into your table presentation. Your guests will have great pictures of what you’re talking about. And, if you do it right, they’ll end up ordering whatever you want them to order.

Posted by jcohen in • Restaurant Marketing
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